Case Study · 2025–2026
From repositioning to close. The largest fintech raise
in Venezuela, managed end to end.
The situation
Cashea is the largest buy-now-pay-later platform in Venezuela — a market that most global investors know nothing about, and many have strong priors against. The business had grown substantially.The story had not kept pace with the business. The financial model was not built to be read by a sophisticated investor. The data room was not built to survive serious diligence.
A raise of this size, in this market, required a complete rebuild of how the company presented itself — before any investor conversation began.
The process
Before a single investor saw a deck, Oss worked inside Cashea to re-examine the narrative from first principles. The positioning was rebuilt. The financial model was reworked to reflect how the business had actually matured. A data room was constructed in close collaboration with the executive team — built not just to share documents, but to survive diligence without surprises.
The process was designed for density and momentum. A shortlist of 30–40 funds was mapped specifically for this round — no spray lists. The roadshow ran with a calendar tight enough to create genuine urgency. Parallel conversations were managed so investors could see competition without feeling it manufactured.
Multiple term sheets arrived. The work shifted to negotiation: comparing leads, understanding what each investor actually brought beyond capital, and composing the right syndicate. Financial and legal due diligence ran in parallel with closing followers. The round closed.
Most advisors exit at signing. Oss stayed. The current work is preparing board materials and investor updates that strengthen Cashea's relationship with its new cap table, and reverse-engineering the key connections and narrative positioning needed to make the next raise faster and better-priced than this one.
Nasdaq, Times Square. The round, announced.
What the work was
Oss did not introduce Cashea to investors and collect a fee. The work was to make the company raise-ready: the narrative, the model, the data room, the materials, the targeting, the process, the negotiation, and the close.
Cashea had the business. Oss built the infrastructure around it that allowed investors to see what was actually there — and pay accordingly.
The engagement did not end at close. The cap table is an asset. The next raise is already being prepared.
If you are planning a Series A, B, or C in the next three to nine months, write to Marcial directly.
marcial@foundeross.com